Consumerism at the Olympics
During the 1996 Summer Olympic Games, the city of Atlanta was descended upon not just by hundreds of thousands of sports fans, but also dozens of official sponsors looking to turn those visitors into consumers of their product and services. What occurred during the games’ 16 days of competition was a climate of commercialism that has rarely been seen by any city. Everything was sponsored, from the pavilions in the park to the steps leading to the stadiums. It was an SEO Atlanta writers wet dream: an entire city full of consumers who would buy just about anything that was the “Official ‘Blank’ of the Olympic Games”. Needless to say, fortunes were made.
